In early 2016, liquor company Beam Suntory purchased Skinnygirl Cocktails from reality TV star Bethenny Frankel for a reported $100 million. The sale price made Frankel one of the richest self-made women in the country.

What was the attraction for Beam Suntory? Skinnygirl Cocktails is the top-selling premixed cocktail brand in the United States. It generated over $100 million in revenue in 2015.

The Skinnygirl brand offers a wide variety of cocktails, including ready-to-drink martinis, sangria, and margaritas. The drinks …